Pure Pitcher | Reduces Fluoride & PFAS

Space Efficient Design: Fitting flawlessly on refrigerator shelves and boasting a 10 cup capacity, it's an ideal choice for households.

Filter Life Countdown Timer: Integrated into the lid, an LED timer counts down from 90 days, ensuring you're promptly reminded to replace the filter. Say goodbye to filter guesswork forever.

Intelligent Lid Design: The flip top lid enables effortless one-handed refilling. An integrated pouring barrier within the upper reservoir prevents unfiltered water from spilling during pouring. The convenient flip spout facilitates swift and smooth pouring.

Clear Upper Reservoir: Eliminate all uncertainty regarding the remaining water that needs filtering.

Long Lasting Filter: Each premium quality gravity water filter produces 150 gallons of fresh, contaminant-free drinking water.

Crafted From Medical Grade Tritan: BPA/BPS free construction so you don't have to worry about your pitcher altering your genetic make-up.

Lifetime Warranty: If you are not 100% satisfied with your pitcher for any reason, you may return it for a 100% refund. Visit our warranty page for more information (Epic Warranty)

Cost Savings: Purchasing bottled water proves to be costly in the long run and becomes a burdensome task, involving both expenditure of your resources and physical energy, as you transport it from the store.

Sub-Micron Filtration: Removes up to 99.9% of contaminants from tap water, including PFAS chemicals, heavy metals, fluoride, and pesticides.

Medical-Grade Polypropylene Construction: The filter is made from BPA/BPS-free polypropylenematerial, ensuring your pitcher won’t impact your health or genetic makeup.

Eco-Friendly Filters: 100% replaceable, recyclable, and BPA-free. Learn more about our recycling program.

Comprehensive Testing: Verified by multiple certified labs to eliminate over 200 tap water contaminants.

NSF/ANSI Testing Standards: Meets NSF/ANSI standards 42, 53, 401, and P473 for contaminant reduction in drinking water.

High Capacity: Produces up to 150 gallons (568 liters) of purified water.

Environmental Impact: Reduces reliance on bottled water, saving over 1,000 plastic bottles from landfills and oceans.

Filter Replacement: Recommended every 3-4 months for optimal performance.

Clean Water Club Benefits: Save 10% and enjoy free shipping on replacement filters by joining the club.

Goodbye Single Use Plastics: Each Pure filter eliminates the need to buy 1000+ single use plastic bottles. Enjoy some of the cleanest water on earthing knowing that each sip is contributing to the reduction of single use plastics.

Impact: We prioritize eco-friendly materials, using 100% compostable packaging and responsibly reusing warehouse materials to reduce waste. Join our Filter Recycling Program to recycle your used filters responsibly and earn rewards. Learn more here.

Giving Back: We proudly support environmental non-profits and artists by creating custom-designed water bottles that drive positive change. Our commitment goes beyond words—we transparently share the donations we’ve made here. Locally, we organize monthly creek clean-ups to protect waterways and oceans, and we sponsor youth little league baseball teams, encouraging kids to stay active and connected with nature. Together, let’s foster creativity, preserve our planet, and empower the next generation.

Clean Water Club: Simplify your filter replacements with Epic Water Filters! Join today for exclusive perks—get 10% off and free shipping on all replacement filter cartridges. We’ll automatically send fresh filters on schedule, so you never have to remember again. Modify or cancel your subscription anytime for total flexibility. Learn more here.

The Pure Pitcher comes with one (1) Pure Filter, lasting around 3–4 months depending on daily use and water quality. Heavily contaminated water may reduce filter lifespan. For full usage instructions, visit this page.

Our filters are designed to work slowly and intentionally—not a flaw, but a science-backed feature. The solid blend of proprietary media maximizes contact time (from 20 minutes to 1–2 hours), boosting purification for every drop you drink.

To maintain peak performance, keep your filter saturated. This prevents drying and ensures long-term effectiveness—much like letting fine wine breathe to reach its full potential.

The bottom reservoir holds about half a gallon of filtered water. With a 150-gallon filter capacity, lifespan depends on how often you refill!

Product Dimensions: 10" x 6" x 10"
Upper Reservoir: 1.5L (51oz)
Lower Reservoir: 2.0L (68oz) 

Lower Reservoir: 2.5L For white pitcher with bamboo handle

Light Use (Filling up once or twice a day): change filter every 4-6 months
Normal Use (Filling up twice or three times a day): change filter every 3-4 months
Heavy Use (Filling up more than three times a day): every 2-3 months

Pure Filter & Nano Filter are interchangeable