Why Choose Epic?
Radical Transparency
We publish detailed testing results so you can see exactly how our filters perform. No vague claims. No fine print. Just transparent filtration data backed by real independent verification.
NSF Certified
Epic goes the extra mile with independent NSF certifications, published lab results, and transparent performance data. That’s how we help families confidently trust their tap water.
Made in the USA
Powered by patented CoreXchange™ technology and proudly manufactured in the USA, Epic supports American jobs, American innovation, and American craftsmanship.
Sustainability & Impact
Cleaner water shouldn’t come at the planet’s expense. Epic helps reduce reliance on single-use plastic bottles and offers a filter recycling program designed to give used filters a second life.
What’s In Your Water?
The quality of your water changes by location. In seconds, our ZIP-code water search shows you what’s in your tap, and helps you choose the right filter for your home and lifestyle.
Pure XP Pitcher | Reduces Fluoride, PFAS, & Parasites
The Pure XP Water Filter Pitcher is an affordable, convenient way to enjoy cleaner, better-tasting drinking water at home. Ideal for first-time filtration users, apartment dwellers, and smaller households, it requires no installation and fits easily in refrigerators, making it a simple solution for improving your everyday drinking water.
- Made in the USA with premium filtration media sourced from the U.S. and Japan
- Patented CoreXchange™ dual-layer filtration combines enhanced nano-fiber media with a carbon fiber block for advanced gravity-fed performance
- NSF Certified to NSF/ANSI Standard 42 and NSF/ANSI/CAN 372
- Independently tested to NSF/ANSI Standards 42, 53, 401, and P231, with additional testing for PFAS reduction in accordance with the latest NSF/ANSI/CAN 53 criteria
- Helps reduce PFAS, fluoride, lead, chlorine, microplastics, pharmaceuticals, bacteria, viruses, parasites, and many other common drinking water contaminants
- 100-gallon filter capacity, lasting approximately 3–4 months with typical use
- Replaceable inner cartridge reduces plastic waste by up to 75% by allowing you to keep the outer filter housing
- Helps replace over 1,000 single-use plastic bottles over the life of each filter
- Constructed from 100% BPA- and BPS-free, food-grade materials
- Leaves beneficial trace minerals naturally found in your water
- Ideal for everyday tap water, apartments, travel, and emergency preparedness
Tailored Filtration For Every Tap.
Nano XP vs. Pure XP
Bacteria, Virus, Cysts, Giardia, E-Coli
Nano XP
Municipal Contaminants, Fluoride, Microplastics, Pharmaceuticals, PFAS, Parasites
Pure XP
Looking to the future
Our goal at Epic has always been environmentally minded and we find value in not only practicing environmental stewardship as a company but also in supporting others who do the same. Like many who came before us and who will surely come after us, we hope to leave the planet a little bit better than we found it (and with cleaner water too).
FAQs
Why should I filter my tap water?
Even if your tap water meets legal standards, it may still contain contaminants like chlorine, lead, PFAS (forever chemicals), microplastics, and other pollutants. Filtering your water gives you extra protection and peace of mind—plus, it just tastes better.
What makes Epic Water Filters different?
Epic filters are independently tested to remove up to 99.99% of contaminants, including PFAS, lead, and chlorine. All of our filters are made in the USA, 100% recyclable, and built for sustainability—replacing over 550 plastic bottles with every use.
How do I know if my water is safe?
It’s not always easy to tell. Many harmful contaminants are odorless, tasteless, and invisible. We recommend checking your local water quality report and using a certified filter for added protection.
What types of products does Epic offer?
From glass and plastic filtered water bottles to pitchers, under-sink systems, and dispensers—Epic has a solution for every lifestyle, whether you’re at home, at work, or on the go.
How does filtering my water help the planet?
By switching to Epic, you cut down on single-use plastic bottles, support a U.S.-made product, and join a community dedicated to clean water and environmental impact. Better for you. Better for the planet.